MetaMinds Group collaborates with NFTrends

MetaMinds Group, a company specializing in ‘Metaverse as a Service’, is working to enhance trust and authentication for luxury brands venturing into the metaverse space.

Based in Dubai, United Arab Emirates, MetaMinds Group offers end-to-end infrastructure and metaverse-ready solutions to luxury and lifestyle brands. The company recently announced a partnership with NFTrends (Numeraire Future Trends), a provider of innovative solutions for authentication, ownership, and provenance tracking in the luxury and art markets.

As a venture entity of Zilliqa Group, MetaMinds aims to collaborate with NFTrends to provide digital asset authentication services related to metaverse experiences. By utilizing NFTrends’ advanced technologies such as NFDIs and DPPs, brands, artists, and buyers can benefit from increased trust, reduced fraud, and improved industry experiences. The use of Digital Product Passports and AI-based technology allows for authentication of newly issued items and continuous tracking of ownership and provenance.

MetaMinds Group, in conjunction with NFTrends, will focus on the development of DPPs and the significance of authentication within the luxury industry, particularly in the metaverse landscape. NFTrends’ technology will enable real-time authentication of brand-issued digital content in the Metaverse, adding a layer of security through their unique DPP technologies. DPPs created by NFTrends establish an immutable link between physical luxury items and their creators, offering a secure method for tracking ownership and provenance over time.