From debuting digital idols to holding interactive concert events and creating digital content material, South Korea’s leisure firms have been fast to dive into the metaverse to assist Ok-pop stars develop their attain past the bodily world.

Lady group Blackpink, for one, stormed into the metaverse platform ZEPETO as avatars first in mid-2020. The four-member group then held a digital fan signing occasion – which drew greater than 46 million followers – and carried out along with American singer Selena Gomez.

YG Leisure, which represents Blackpink, mentioned the collaboration allowed thousands and thousands of followers to simply create Blackpink content material, put on Blackpink-themed objects and dance to their latest songs, which “would not be easily doable in real life”.

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