Metaverse Fashion Week 2025 Pushes Boundaries with Global Designers Embracing Borders, Identity, and Physical Fashion Limits

April 2, 2025 – London, United Kingdom

Decentraland’s flagship virtual event returns April 9–12, 2025, showcasing digital fashion as a new canvas for storytelling, activism and global identity.

MVFW (Metaverse Fashion Week) returns to Decentraland from April 9–12, amid a shifting fashion landscape characterized by declining traditional luxury sales and evolving consumer preferences.

MVFW 2025 highlights digital fashion’s growing relevance as a meaningful response to these industry transformations.

Under this year’s theme, ‘Infinite Identities,’ more than 47 global designers and brands leverage digital mediums to challenge creative boundaries and articulate nuanced cultural identities.

Hosted on Decentraland 2.0, the platform’s newly redesigned desktop client offers improved visuals, greater interactivity and better accessibility.

These enhancements, developed during the event’s hiatus, provide an immersive and engaging environment for attendees and creators alike.

Bay Backner, head producer of MVFW, said,

“This year’s [MVFW] comes at a critical moment for fashion and our society at large