THE WHAT? E.l.f. Beauty care products has declared the send off of another assortment, Game Up, which joins the gaming scene and metaverse with make-up and skin care.

THE DETAILS The restricted version eight-piece assortment contains an eyeliner, setting fog, facial covering, eye cream, eyeshadow range, lip sparkle veil, nail clean unit and excellence promoter pack and is intended to address gamers’ magnificence needs both previously, during and after their session.

The assortment will be sold by means of E.l.f’s site as well as at Target stores and Shoppers Drug Mart. Every item contains a mystery code that can be reclaimed for extra places, gift vouchers and more by E.l.f’s Beauty Squad members.

THE WHY? Patrick O’Keefe, Vice President of Integrated Marketing Communications at E.l.f. Magnificence, makes sense of, “E.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”

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