Metaverse to play a key position for CEOs over the following two years

Some 90% of trade leaders in Saudi Arabia and 82% in UAE consider the metaverse will play a big position of their plans over the following two years, a survey reveals.

That is in response to Deloitte, which launched its 2023 International Advertising and marketing Tendencies report, offering for the first- time insights into the priorities and considerations of manufacturers in Saudi Arabia and the UAE.

Deloitte Digital Companion, Hussein M Dajani mentioned: “This survey provides valuable insights into the current state of marketing in the Middle East and the priorities for brands as they look to the future. We are encouraged to see a strong focus on sustainability, creative transformations, and the adoption of emerging technologies to drive growth and customer engagement.”

Sustainability a key focus

Sustainability is a key focus space for the surveyed model guardians within the area, as shoppers in the present day worth efforts associated to bettering the sustainability of inside practices, the promotion of sustainable merchandise and repair choices, in addition to establishing long-term sustainability commitments.

64% of firm leaders in Saudi Arabia are highlighting their inside sustainability practices of their advertising efforts. Moreover, over half of the surveyed leaders (56%) expressed their dedication to long-term sustainability initiatives.

Within the UAE 56% of firm leaders are taking steps to solidify their advertising methods via long-term sustainability enterprise commitments. Moreover, 54% of firm leaders consider their advertising methods ought to incorporate extra sustainable merchandise and repair choices.

Rising tech

Along with sustainability, the Deloitte findings point out that firm leaders within the area even have their sights set on rising applied sciences such because the metaverse.

Dajani added: “This highlights the importance of staying ahead of the curve and embracing the latest technologies to remain competitive in the market. The findings show that high-growth brands are more likely to foster a creative environment, while the main reason cited by brands for not engaging in the metaverse is the difficulty of complex technology implementations.”

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