Metaverses: Guardians of Memories through Olfactory Experiences

Many brands are now launching interactive games on Roblox in order to connect with Gen Z and Gen Alpha. Givaudan has become the first fragrance house to join this trend with their experience called Guardians of Memories. This marks the opening of Givaudan’s Digital Factory project accelerator to the public for the first time.

Guardians of Memories is a tribute to the sense of smell, offering an immersive experience that encourages exploration, learning, and sensory challenges. Players must collect ingredients, extract their essences, and create well-balanced olfactory compositions with pleasing top, middle, and base notes.

Roblox, a platform with 90 million daily users, is the perfect place to introduce players aged 8 to 16 to the world of fragrance. Through this game, they can discover the art of blending notes and express themselves through personalized scents.