Mil.k, AirAsia, and The Sandbox join forces to offer enticing rewards and engage consumers in the metaverse.

Mil.k, a blockchain-based loyalty integration platform, has formed partnerships with AirAsia rewards, a travel rewards programme, and The Sandbox, a global metaverse platform. The goal of this collaboration is to advance the Web3 era by promoting cooperation across different industries.

Milk Partners, the company behind Mil.k, intends to introduce MiL.k to a global audience through AirAsia rewards and The Sandbox. They plan to use different marketing activities to showcase the use cases of MiL.k.

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The three companies will target global users for metaverse events and offer rewards to participants through joint marketing efforts. These companies were selected for their strong presence and reliability in the loyalty market innovation model. Previously, MiL.k teamed up with AirAsia rewards in 2022 to allow members to exchange AirAsia points for Milk Coins.

“With the expanded collaboration now including The Sandbox, we aim to provide unique and innovative member engagement initiatives in the metaverse. This shows our commitment to enhancing the point experience for our members,” said Nicole Tan, Head of AirAsia rewards.

MiL.k previously collaborated with The Sandbox for the ‘play CU X MiL.k’ launch, enabling users to discover Milk Coin assets in the Seoul metaverse. The Sandbox’s portfolio includes major global companies like Adidas, Warner Music Group, and Gucci, offering immersive blockchain experiences for profit creation.

“This partnership in Web3 reflects a collaborative spirit. We are excited that AirAsia rewards, a Malaysian institution, is supported by the innovative MiL.k to create engaging experiences in The Sandbox. I look forward to the innovations this partnership will bring,” said George Wong, country manager of the Sandbox Malaysia and SEA Partnerships.

Jungmin Cho, CEO of Milk Partners, stated: “We will create new marketing channels for partners and develop use cases to benefit users. As we build more use cases, MiL.k will establish great references.”

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