In an look on CNBC’s Mad Cash, Williams-Sonoma Inc. CEO Laura Alber outlined the corporate’s plans for West Elm furnishings to seem within the standard Roblox online game.

SAN FRANCISCO — In an look on Jim Cramer’s Mad Money show on CNBC Thursday, Williams-Sonoma Inc. CEO Laura Alber stated the corporate’s West Elm model is going virtual.

Alber informed Cramer that the San Francisco-based High 100 retailer is partnering with Roblox, a online game firm that’s standard amongst children. She stated the partnership is ready to go stay later this yr, and an organization spokesperson informed CNBC that gross sales of West Elm-branded digital merchandise will generate income for the corporate. It joins Nike and Gucci as manufacturers which have joined up with Roblox.

West Elm is going to be the first home furnishings retailer to provide digital furniture and be a partner with Roblox,” Alber stated throughout the look. “I am just so excited to see what that looks and opening up that new world for us.”

It’s the latest industry move toward the metaverse, as several brands have seen the value of taking things virtual.

The Roblox information comes on the heels of the company’s strong Q2 performance. Williams-Sonoma, Inc. reported internet revenues for the three months ended July 31 at $2.128 billion, up 11.3% from 2021’s $1.948 billion for a similar quarter. In its earnings report, the corporate famous that not like a number of corporations within the trade, it isn’t adjusting its monetary steering downward.

Furnishings As we speak has reached out to Williams-Sonoma for extra info. This story will likely be up to date.


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Thomas Lester is Retail Editor for Furnishings As we speak and Digital/Managing Editor for Dwelling Accents As we speak. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Furnishings As we speak in 2013. Attain out to me together with your story concepts, suggestions and extra at

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