Polo Ralph Lauren dives into the metaverse with Fortnite

The brand new Polo Stadium Ralph Lauren assortment for Fortnite, obtainable in digital and bodily variations in early November, is impressed by the world of motor racing and aviation.

After Balenciaga, Armani and Burberry, Ralph Lauren has now entered the metaverse, inside the online game Fortnite (Epic Video games). The American model has developed a set of clothes and niknaks, obtainable each on the Fortnite online game and in a bodily model on its web site. 

“Ralph Lauren has always designed dreams and created new worlds. […] Our collaboration with Fortnite [offers] a revolutionary experience to a new community of gamers and next-generation consumers,” explains David Lauren, Ralph Lauren’s director of brand name and innovation.

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