This yr’s New York Trend Week (NYFW) was fairly totally different from years previous. With the rise of Web3 and public curiosity within the metaverse, many manufacturers have experimented with the huge advantages of implementing this know-how into their showcasing. Let’s discover a number of the prime moments from NYFW which have made use of the metaverse.


The German sportswear model, Puma, has showcased its first metaverse web site expertise, referred to as Black Station. Black Station is a clean and ever-evolving 3D canvas, designed to be interactive, immersive, and dynamic. It’s the place PUMA will discover new applied sciences and showcase its imaginative and prescient of the long run.

The station will act as a hub for all issues PUMA, together with web3 activations that you could go to all year long. This platform is meant to interact shoppers in ways in which conventional promoting strategies can’t—and it’s going to grow to be a hub for the newest improvements in know-how, trend, and sports activities.

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