Rasasi Perfumes introduces traditional oud fragrance to the metaverse

Omeir Kalsekar, Business Head of Rasasi Perfumes, added, “Oud has always symbolized spirituality, indulgence, and healing. Through the Agarwood Metaverse, we are creating a virtual realm where the legacy of oud transcends physical barriers, engaging audiences with a fusion of heritage and future technology.”

“Bringing Agarwood into the metaverse is an exciting step forward, where tradition meets innovation,” said Apoorva Srivastava, Head of Marketing and Retail Operations at Rasasi Perfumes. “With this initiative, we are not only redefining how people experience luxury but also celebrating a cultural icon in a way that resonates with a digital-native audience.”

Incorporating seamless omnichannel commerce and creating highly engaging virtual spaces, Rasasi is meeting the needs of digital-native Millennials and Gen Z, who spend significant time in virtual environments and drive metaverse commerce. This initiative leverages advanced Web3.0 and metaverse technologies to connect with tech-savvy audiences, ensuring Rasasi remains at the forefront of evolving markets.

Within Rasasi’s Agarwood Metaverse, users step into a breathtaking virtual forest steeped in the centuries-old mystique of Agarwood. Towering Aquilaria trees exude the rare, earthy aroma of oud, while soft, golden light filters through the canopy, and tranquil soundscapes echo in the air. This immersive environment reimagines the experience of oriental fragrances, offering a seamless blend of tradition and digital innovation that invites audiences to explore the timeless allure of oud in an entirely new way.

Users can access this virtual experience on the Partynite app or by visiting www.rasasiworld.com.