Redhill beefs up metaverse providing with Pixel Canvas tie-up

Redhill is increasing into the metaverse scene by collaborating with US-based enterprise metaverse platform Pixel Canvas for interactive and immersive model experiences. The company will leverage Pixel Canvas’s platform and applied sciences in model campaigns and communications methods, including a brand new dimension to omnichannel storytelling for purchasers. Redhill hopes to rework buyer expertise and ship actual enterprise outcomes by the partnership.

Jacob Puthenparambil, founder and CEO of Redhill, mentioned its metaverse providing is designed to assist its purchasers perceive and capitalise on this subsequent huge wave of disrupting companies and industries and arm them with the methods and applied sciences they should absolutely capitalise on these new digital worlds. By means of utilizing programming, linked animation, and gamification, Redhill will allow its purchasers to create immersive model experiences by organising experiential conferences, occasions, consumer shows, and product launches to drive enhanced consumer engagement.

Previously a VR sport firm, Pixel Canvas started designing and delivering 3D digital occasion prototypes to Fortune 500 firms equivalent to Verizon and WarnerMedia. As curiosity within the metaverse rose and demand grew for immersive and visually interesting digital experiences, Pixel Canvas pivoted to growing a full platform able to delivering enterprise-grade metaverse experiences that had been extremely customisable, scalable, interactive, and accessible.

Certainly one of Pixel Canvas’ initiatives to this point is “Unlockverse” 3, a digital mall expertise constructed for Unlock Enterprise Companions. Customers may go to every of the enterprise capital agency’s portfolio firms in their very own digital area and think about product photographs and firm data, in addition to watch real-time discussions and, have dwell chats with employees.

Pixel Canvas’s platform is powered by Unreal Engine 5 – touted as a sophisticated real-time 3D creation instrument for photorealistic visuals and immersive experiences – leading to lifelike experiences that invite higher immersion and engagement than current metaverses. To this point, Pixel Canvas’s library incorporates over 25 templated environments, 30 minigames and 5 escape rooms that may all be absolutely reskinned to satisfy a model’s wants, complemented by a full set of networking options equivalent to video and textual content chat, dwell streaming and extra. Moreover, these experiences are cloud-rendered for scalability and browser-based to be accessible by any linked system.

“By means of our partnership with Redhill, our firms will have the ability to ship immersive experiences to rework how manufacturers join, collaborate, and talk in a totally realised metaverse,” Joey Lee, founder and CEO of Pixel Canvas, mentioned. The corporate additionally appears to be like ahead to working with Redhill to discover artistic alternatives within the fast-growing Asia Pacific area.

This newest information builds on the opposite choices that Redhill has launched prior to now yr. Most not too long ago, Redhill acquired Singapore-based Vision Strategy Storytelling as a part of the company’s efforts to additional strengthen its sustainability choices, offering artistic visible storytelling options centred round social impression and sustainability for the company and its purchasers.

Earlier this yr, the company established a brand new artistic know-how and design unit – Redhill Studio – that provides artistic design, video and podcast manufacturing, and web site and internet software growth. That is along with Redhill offering your entire suite of end-to-end built-in communications options, together with strategic counsel for public relations, digital narratives, disaster administration, advertising and marketing, inner communications, and branding throughout industries and sectors.

Extra not too long ago, Redhill formally launched its world headquarters in Singapore, with the brand new 5,000 sq. toes workplace with the ability to accommodate as much as 150 workers. The company was based in 2014.

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