Rimowa creates ‘phygital’ NFT baggage within the metaverse
Baggage model Rimowa has launched NFTs that may be redeemed on bodily, limited-edition Unique Cabin suitcases. Rose Dykins experiences
Rimowa has entered the NFT realm with a collaboration with Nike-owned tech collective RTFKT.
Collectively, they’ve launched a set of 888 limited-edition suitcases that may solely be secured by investing in a NFTs (non-fungible tokens). The baggage takes each bodily and digital kind (therefore “phygital”).
The quantity 888 is taken into account a fortunate quantity inside the crypto foreign money world, and, with this collaboration, Rimowa is providing an expertise that successfully allows folks to nearly “mint” their NFT to acquire a bodily suitcase.
Rimowa and RTFKT created a story-driven interactive campaign the place crypto followers work collectively to unravel challenges.
Customers uncover a Rimowa x RTFKT house station that they need to reactivate so as to mint their NFTs. That is adopted up by a “forging” occasion the place NFT holders can come and redeem it on a limited-edition Rimowa suitcase.
Throughout this occasion, a collection of metaverse avatar belongings created by Rimowa and RTFKT may also be unveiled, and neighborhood members may also have the prospect to buy digital employee bots created by the 2 corporations, which they’ll use as avatars throughout their future metaverse visits.
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