Roblox launches first Metaverse Fashion Trend Report

Christina Wootton, vp of worldwide partnerships at Roblox, mentioned developments from the gaming platform and the broader metaverse will proceed to affect developments within the bodily world. 

“The next generation of fashion designers and brands will be deeply immersed in digital fashion, dressing avatars, designing 3D digital versions of their collections and creating metaverse-exclusive items,” she mentioned. “With Gen-Z consumers spending more time in immersive spaces and increasingly growing their economic power and influence on fashion, trends from the metaverse are expected to have a profound impact on physical fashion, while trends from the physical world will also continue to move into the metaverse.” 

The report confirmed that digital trend is an more and more in style means for Gen Zers to precise themselves. Half of all survey respondents mentioned they alter their avatar’s clothes no less than each week, and 40% mentioned self-expression by way of clothes and accessories within the digital world is already extra necessary than expressing themselves within the bodily world.

Digital trend market DressX has launched two digital trend collections on Roblox and bought 50,000 objects on the platform. Plus, it’s the most important provider of digital trend within the metaverse, in line with the corporate.

Daria Shapovalova, co-founder of DressX, mentioned procuring within the bodily world and procuring within the metaverse shouldn’t be mutually unique. 

“We don’t want people to shop less. Instead, we’re offering them a solution to keep or even grow their consumption patterns, and get the thrill of buying new fashion and changing outfits as much as they want, yet with a significantly lower environmental impact in the digital space,” she mentioned. In keeping with calculations from DressX, the carbon footprint of a digital garment is simply 3% of a historically made cotton T-shirt. 

Almost three out of 4 survey respondents mentioned they are going to spend cash on digital trend, with over one in 4 spending $20-$100 on a single digital merchandise. They modify their outfits based mostly on what their temper is (53%), in addition to once they buy new objects, they mentioned.

Past creating its personal designs, DressX will develop the presence of conventional trend manufacturers in Roblox within the coming months. “Having partnered with Dundas, digitizing the brand’s haute couture items [including one that had] previously been worn on the Met Gala red carpet by Emily Ratajkovski, we see huge potential in bringing traditional brands to the Roblox ecosystem,” mentioned Natalia Modenova, co-founder of DressX. 

Dundas first launched digital fashions on Roblox in September. “We were pleasantly surprised with how well digital fashion performed on Roblox with our first drop,” mentioned Evangelo Bousis, co-founder of Dundas. “Our digital fashion strategy mirrors our physical fashion strategy, which from the beginning was based on inclusivity.” The model declined to reply how nicely the primary Dundas assortment bought. The model shares U.S. sizes 0-16 and focuses on body-positive design. 

Dundas is at the moment creating a Roblox vacation assortment drop. It additionally plans to launch a digital trend assortment throughout Paris Fashion Week in March, that includes seems to be straight off the runway. As well as, it’s creating dimension, hair and pores and skin tone inclusive model avatars.

Respondents from the Roblox report mentioned inclusivity within the metaverse is necessary. Seventy % mentioned it’s necessary for avatars to have a full vary of pores and skin tones, 64% mentioned a full vary of physique sizes is crucial, and 70% mentioned manufacturers ought to supply a full vary of hair colours, textures and kinds.

“We always aim to keep inclusivity at the forefront of our physical and digital garments. On Roblox, we love creating products for the diversity of avatars that truly represent the online community,” mentioned a spokesperson from Tommy Hilfiger. The model launched Tommy Play, its personal metaverse world on Roblox, in June. It additionally built-in Roblox into its spring 2023 bodily runway present throughout New York Fashion Week. “We would love to expand from items to avatars and personas. It would be a great way to see how the community expresses themselves.”

Christine Kohler, Puma advertising and marketing supervisor, agreed that Roblox has nice potential for influencing IRL and digital trend. “We believe customers shape our brand, and that’s why we rely on being an active participant in web3 to help shape what we do moving forward.”