Samsung launches weeklong metaverse and NFT activation
At present, Samsung launches a weeklong “Discover Samsung” occasion, supported by NFTs and a scavenger hunt by their Discord neighborhood.
Samsung launched their Discord community, or server, in June. Earlier this 12 months, in addition they opened a presence on Decentraland known as Samsung 837X, and that place will host digital occasions all through the week.
By connecting a number of metaverse touchpoints to different legacy digital channels like Samsung.com, the model reveals how these rising experiences can convey youthful customers into conventional fall gross sales occasions.
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Hunt for clues. Model followers can be given a collection of three questions on Samsung’s Discord server. They are going to discover the solutions to the questions someplace on Samsung.com or Discord.
When that a part of the sport is full, Discord customers will then submit their MetaMask pockets deal with on Discord for an opportunity to win an NFT price as much as $500 in reductions on Samsung merchandise.
NFTs and prizes. Members may have till 5pm ET on September 14 to reply the questions. The subsequent day, Samsung will drop NFTs to person, and every NFT may have a randomly-assigned worth of $0-500.
Members will then be capable of redeem their NFT for a web based certificates to make use of when purchasing for Samsung merchandise in the course of the occasion.
Along with all people receiving an NFT with some worth, 30 winners will get different prizes totaling $10,000 in giveaways.
Metaverse commerce occasions. Samsung will even host commerce occasions at Samsung 837X. These live-streamed occasions will characteristic merchandise pulled from precise customers’ want lists on Samsung.com.
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