Survey: Consumers Very Worried About Data Security within the Metaverse

VANCOUVER, B.C.—As more media companies rollout consumer experiences for sports and entertainment in the metaverse, a brand new survey from Telus Worldwide signifies that buyers have loads of issues about privateness and safety within the medium, with the vast majority of respondents (60%) citing privateness and information safety issues as a motive for why they’d be uncomfortable finishing varied duties on this rising digital world.

“The metaverse provides an exciting and immersive way for consumers to interact with their favorite brands. Unfortunately, with the emergence and adoption of new technologies and platforms there are also opportunities for bad actors to deploy new and oftentimes more sophisticated forms of identity theft,” mentioned Michael Ringman, chief info officer, Telus Worldwide. “Add to the fact that the metaverse is still in its nascency of being regulated, making it easier for fraudsters to impersonate an individual and carry out unauthorized activity without any real world implications. To safeguard their customers and brand reputation, companies must prioritize embedding robust trust and safety measures in the foundation of their metaverse strategy, while also ensuring that these measures are seamlessly integrated so they do not overly complicate the customer journey.”

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