Survey reveals extent of client familiarity with metaverse

“Metaverse” is likely one of the greatest buzzwords amongst retailers proper now, however is it resonating with customers?

Most respondents stated they have been unfamiliar with the metaverse in a brand new Publicis Sapient report primarily based on findings from a survey performed by YouGov that included over 6,000 customers throughout the US, UK, France, and Germany. 

Solely 25% of world respondents are very or considerably aware of the metaverse. U.S. customers confirmed essentially the most familiarity with the metaverse in comparison with customers within the different nations surveyed, with 40% of U.S. respondents saying they’re considerably or very aware of the metaverse.

This widespread unfamiliarity could also be a contributing issue to usually low ranges of client curiosity within the metaverse. For instance, when requested about during which actions they want to take part within the metaverse, three out of 4 respondents who stated they’d not love to do something within the metaverse additionally stated they’ve by no means heard of the metaverse (74%).

As well as, when requested particularly about buying within the metaverse, over half of respondents who chosen “I wouldn’t buy anything in the metaverse” have by no means heard of the metaverse (53%).

Different notable findings embrace:

Three in 10 (31%) surveyed U.S. customers want to use the metaverse to see how merchandise look in 3D earlier than making purchases, and 28% of U.S. respondents want to just about strive on clothes and see totally different trend appears to be like within the metaverse earlier than making a purchase order.Greater than 4 in 10 (43%) world respondents want to do issues within the metaverse, with a lot increased curiosity amongst Gen Z (62%) respondents. When requested which metaverse actions they want to take part in, the biggest share of world respondents (21%) stated they want to expertise a trip vacation spot earlier than touring to see in the event that they’d wish to go there. This was carefully adopted by interacting with household and pals (20%).Solely 8% of world respondents stated that they personal a VR gadget or headset. The survey additionally revealed that extra U.S. customers personal metaverse items (cryptocurrency, VR headset/gadget, NFTs) than customers in every other nation surveyed.Greater than six in 10 world respondents strongly or considerably agreed that they’ve considerations about assortment of their information (68%), verifying somebody is who they are saying they’re (68%), and security and safety within the metaverse, together with sexual harassment (61%).

“Right now, we are seeing the first wave of innovation—of companies risking it all to solve a problem. The death of this wave, like the death of AOL or MyVista, for example, opens the door for the second wave, where innovation will have sustainable growth,” stated A.J. Dalal, managing director, information and Web3 technique at Publicis Sapient. “Now is the time for retailers to test different experiences, evaluate Web 3.0 applications and look for friction points in their customer experience that these applications could solve.”

[Read more: Survey: Consumers have metaverse expectations]