Telcos Are in the Driver’s Seat for ROI

Commerce’s shift to the metaverse is accelerating, prompting business leaders to seek out opportunities for their companies there—regardless of whether the goods and services they offer are primarily digital. Though many companies now have some experience engaging with the metaverse, signals for what will bring the technology into the mainstream are elusive. It may be, however, that the catalyst of that shift is hiding in plain sight: 5G.

The anxiety executives feel about their ability to adapt to emerging technologies like the metaverse was reflected in PwC’s recent Global CEO Survey: 39 percent of respondents say their company would no longer be viable in 10 years on its current trajectory.

Companies are eager to evolve, and a striking number see the metaverse as central to their transformation: 82 percent of CEOs expect it will be part of their business activities within three years.

But what does 5G have to do with the metaverse? At the most basic level, 5G’s increased speeds will bring the metaverse to many locations where current broadband speeds are simply too slow. 5G’s lower latency also means that the metaverse will be more responsive, creating a better user experience for virtual reality (VR) and augmented reality (AR). (These applications have suffered from a “lag” effect on older networks that can cause motion sickness and make it difficult to sync up seamlessly with real world environments.)

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