The Impact of the metaverse”s decline on restaurant technology

Starbucks officially introduced its highly anticipated venture into the metaverse, known as Starbucks Odyssey, in September 2022. During that time, NFTs and the metaverse were the latest tech trends, prompting companies in various industries to explore ways to take advantage of Web3 and its promise of a more immersive internet experience. Now, after being in beta for 15 months, Starbucks has announced that Starbucks Odyssey will come to an end at the conclusion of the month.

Although the discontinuation of Starbucks Odyssey is not unexpected, given the waning interest in the metaverse and NFTs among audiences and tech firms, it signifies the end of an era in restaurant technology.