The MahaKumbh marks India’s readiness for the metaverse

Opinion by: Shubham Kukrety, co-founder and CEO at QuoteIt 

India recently concluded MahaKumbh, a Hindu congregation that occurs once every 144 years, where some unique sights were witnessed.

One man, every day, took dips at Sangam — the triple confluence of rivers Ganga, Yamuna and Sarasvati — offering “Digital Snan” with passport-sized photographs symbolizing digital nectar baths. A nine-acre camp provided a glimpse of Hinduism since ancient times. Families received a 360-degree live virtual MahaKumbh tour with a VR box and packaged pure Sangam water at their homes.

These groundbreaking experiences at MahaKumbh raise an intriguing question: Does the merging of technology and tradition offer a glimpse into India’s future in the metaverse? Absolutely.

Embracing technology religiously

India has a unique approach to technology, often skipping traditional adoption cycles. Immersive technologies are gaining popularity in the country, with the digitization of religious experiences on the rise. Apps like VR Devotee and platforms like “Temple 360” offer virtual participation in rituals and darshan from pilgrimage sites.

At MahaKumbh, immersive technologies were integrated into one of Hinduism’s most sacred gatherings, indicating a cultural readiness for digital adoption.

From skepticism to frontier tech

Under the Digital India initiative, emerging technologies like AR/VR are being promoted. The government has taken concrete steps to support XR startups and initiatives, fostering a conducive environment for immersive technologies in the country.

Leading corporations like Reliance are investing in the metaverse, with partnerships and acquisitions geared towards integrating immersive technologies into their digital ecosystem.

Corporate giants embrace the immersive future

Reliance’s partnership with Polygon Labs and the launch of JioGlass demonstrate a commitment to embracing immersive technologies. This strategic investment signals a promising future for digital experiences in India.

India’s metaverse initiatives are grounded in cultural significance, focusing on democratizing experiences that hold profound meaning for millions.

Differing perspectives and the elusive mainstream moment

While some criticize the commercialization of sacred experiences, India’s metaverse initiatives aim to address genuine human needs and connect people to their heritage.

India’s culturally rooted approach to the metaverse holds promise for sustainable adoption, focusing on meaningful experiences that enhance cultural connections and community participation.

Opinion by: Shubham Kukrety, co-founder and CEO at QuoteIt.