The Moodie Davitt Report -The Moodie Davitt Report
SOUTH KOREA. At CES 2023 – dubbed the world’s most-influential tech occasion – in Las Vegas this month, Lotte Obligation Free offered a digital buying area hosted within the metaverse.
‘Virtual Lotte Duty Free Tower’ featured 4 flooring of digital buying area devoted to the important thing style, cosmetics and perfumes classes, replete with foyer, boutiques and becoming rooms.
Prospects sporting head-mounted show (HMD) units may transfer avatars across the digital area in what Lotte Obligation Free described as a “hyper-realistic futuristic store”.
Lotte Obligation Free plans to finish a 10-storey configuration of the Digital Lotte Obligation Free Tower (LDF Tower) by the top of the yr after rigorous testing. It’ll then formally launch the metaverse platform.
That is the second consecutive yr that the Korean primary journey retailer and world quantity two has participated within the occasion.
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