The Open heads to the metaverse in Golf 5 tie-up

The Open golf main is getting into the metaverse as part of a pact between The R&A and digital actuality (VR) recreation Golf 5.

Confirmed:

Total medal winner of ‘The VR Open’ will obtain a trophy and tickets to The 152nd Open in 2024
Winners from different classes to get restricted version VR Open memorabilia
Qualifying rounds additionally included and are being performed on two of Golf 5’s digital programs

Context:

The Open has acknowledged the partnership ushers in ‘the world’s first main within the metaverse’ and needs the activation to assist lure new audiences to golf. It additionally believes advancing tech comparable to VR and the metaverse offers the game the chance to supply one-of-a-kind experiences.

Remark:

“We have created The VR Open so that fans can engage with the Championship like never before using technology and the metaverse,” mentioned Neil Armit, chief business officer at The R&A.

“This is an important development as we aim to attract new audiences to the sport and the advancement of technology enables us to offer ground-breaking experiences that are unique in golf. We look forward to seeing the reaction of fans as the first ever VR Open takes place this summer.”

Coming subsequent:

The VR Open is launching within the metaverse on fifteenth July, forward of the 151st Open Championship getting underway on twentieth July at Royal Liverpool Golf Membership.