The Sandbox partners with Hanjin Tan for groundbreaking metaverse collaboration

The Sandbox, a decentralized gaming virtual world and subsidiary of Animoca Brands, has teamed up with Hanjin Tan, an Asian singer-songwriter and Hong Kong Film Awards winner, to introduce a new metaverse avatar collection named Hamsterz Doodles.

This partnership underscores The Sandbox’s dedication to blending cultures and creativity, providing a vibrant platform for artists like Tan to connect with a global audience.

Combining art with functionality, this collection showcases 1,500 hamster-inspired avatars, including eight unique NFTs crafted in tribute to renowned artists.

These avatars are designed to offer players opportunities for self-expression and enjoyment, featuring ’emotes’ – customizable animations that express emotions – and various collectible traits that help define a user’s digital identity.

Owners of the Hamsterz Doodles avatars will have exclusive access to participate in quests for the upcoming new experience “Hamsterz Art Odyssey,” share in a SAND prize pool, and engage in special community activities.

Tan has already made a significant impact in the Web3 space, especially within the Chinese community, as one of the first celebrities to explore Web3 and pioneer in the field.

In 2022, Tan launched Hamsterz as an exclusive NFT collection available only to his fans, advocating for direct relationships between fans and artists without the need for intermediaries, made possible through the use of NFTs.

Tan also introduced an interactive gaming experience titled “Hanjin Music Palooza: The Monstrous Multicolor Guitar” in The Sandbox, becoming the first celebrity in the region to venture into such a project in the metaverse.

“Returning to The Sandbox has allowed me to merge my deepest passions for music and digital innovation, creating a universe of possibilities that resonates with my fans and the global community,” stated Tan.

The Sandbox has launched 19 official avatar collections, selling over 62,000 unique avatars to more than 32,000 owners, featuring avatars of prominent figures such as Snoop Dogg, Steve Aoki, Paris Hilton, The Notorious B.I.G., Elvis Presley, and Agoria.

MARKETING-INTERACTIVE has reached out to The Sandbox for more information.

Don’t miss: AIA Carnival and The Sandbox integrate the metaverse with real-life events

Back in December last year, The Sandbox partnered with AIA Carnival, one of the largest outdoor events in Hong Kong, to integrate real-life activities with virtual experiences, offering visitors a unique and engaging experience across both realms.

Together with The Sandbox and metaverse studio Index Game, AIA Carnival published a single-player interactive game in the metaverse of The Sandbox, expanding the fun and games of the real-life carnival.

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