Trezi’s Metaverse Solution Transforms Real Estate Sales for Mahindra Lifespaces into a Virtual Revolution

Trezi, a leading innovator in immersive technology for the architecture, engineering, real estate developers, and construction industries, has significantly impacted the real estate sector with its groundbreaking virtual platform. This case study explores the collaboration between Trezi and Mahindra Lifespaces, the real estate division of the Mahindra Group.

Business Need and Challenges :
Mahindra Lifespaces wanted to modernize their approach to reaching potential clients for their ‘Mahindra Citadel’ project in Pune. They sought to move away from traditional showrooms and sales offices and incorporate emerging technologies into their sales strategy.

Solution and Highlights :
Trezi’s metaverse solution offered Mahindra Lifespaces a new way to showcase their property and enhance sales. Through a cloud-based platform, users were able to access a virtual experience via a simple URL, with multiple users exploring the virtual metaverse simultaneously. A virtual sales concierge guided users through the virtual environment, providing information on the brand and project details. The application allowed for seamless navigation through different project areas, enabling users to explore apartments, amenities, and customize interiors. Voice-based AI functionality enabled dynamic interaction within the virtual environment.

Benefits of solution delivered :
Trezi’s metaverse solution brought several advantages to Mahindra Lifespaces, including:
● Cost Savings: By transitioning to a virtual sales gallery, physical sample flats were no longer needed, leading to significant cost savings.
● Enhanced Efficiency: The virtual sales gallery reduced the physical sales gallery’s footprint by 50%, optimizing operational costs.
● Expanded Outreach: The application’s URL accessibility enabled Mahindra Lifespaces to reach a wider audience beyond geographical limitations and traditional marketing channels.
● Environmental Benefits: Reduced travel and energy costs through digital interactions instead of physical visits.

“Our partnership with Mahindra Lifespaces has showcased the transformative power of virtual collaboration. By using technology to overcome physical boundaries, we are not only revolutionizing the real estate industry but also redefining the concept of connection.” – Tithi Tewari, Founder of Trezi

“Trezi has played a crucial role in delivering India’s first home buying experience on the Metaverse. Despite facing challenges in implementing cutting-edge technology in a new environment, Trezi’s dedicated and skilled team went above and beyond to make this project a success. Their co-innovation mindset and commitment to excellence have truly made them a valuable partner in this rewarding journey.” – Prabhanshu Uchhana, Head of Digital Transformation at Mahindra Lifespace Developers Ltd.