TTG – Travel trade information

Amanda Matthews, managing director of homeworking company Designer Travel, stated journeys to the metaverse have been unlikely to change into individuals’s most well-liked vacation alternative.

“If they take a short break, yes – but I don’t think it will be their main holidays,” she instructed members of the Hays Travel Independence Group (Hays IG) on Sunday (5 March). 

Matthews’ phrases have been echoed by journey journalist Sam Ballard, who final 12 months launched Leicester-based cruise-focused company Membership Voyages. Ballard stated it remained to be seen how vital the dimensions of metaverse journeys could be.

The feedback got here as client and shopper behaviouralist Ken Hughes instructed brokers companies should change into phygital – half bodily and half digital – to higher cater to prospects’ wants.

“We are a digital-first world, we tend to do everything digitally,” stated Hughes in keynote speech. “So you have to have a strong digital game.”