Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse

The metaverse is an immersive, virtual, global, always-on space where people, including children and teens, go to socialize, learn, create, shop, game, and share. And it is not going anywhere. Built through the highly sophisticated use of AI, machine learning, and other emerging technologies, the metaverse is also still largely unfamiliar.

Any new environment that does not yet have its own set of dedicated regulations and guidelines can spur creativity, innovation, and enhanced experience, but it also can pose risks to visitors, especially vulnerable audiences like children and teens. So it is imperative that brands do their due diligence when reviewing their own products for compliance with advertising and privacy laws. But if there are no guidelines for this innovative new environment, what laws apply to the metaverse?

The short answer is relatively simple –

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