Walmart is placing its bet on its new metaverse platform Realm for e-commerce

Recently launched, this new e-commerce platform by the world’s largest retailer allows users to purchase digital versions of select products available at physical Walmart stores through virtual marketplaces designed as fantastical worlds. From the underwater “So Jelly” to the Wild West and Gothic fusion of “Y’allternative” to the metallic “Go Chromatic” set in outer space, Walmart Realm offers a unique shopping experience.

Accessible through desktop or mobile devices, Walmart Realm enables users to navigate virtual stores, select products, add them to their carts, and proceed to checkout on Walmart.com.

In an effort to engage shoppers and explore the potential of the metaverse, Walmart is investing in immersive experiences. This move comes as other companies shift focus towards trends like artificial intelligence. However, Walmart is also embracing AI technology alongside their metaverse ventures.

Justin Breton, Walmart’s director of brand experiences and strategic partnerships, emphasized the importance of immersive commerce as part of the future of retail. While Walmart Realm is not intended to replace their website or app, it serves as a complementary platform.

Walmart’s entry into the metaverse began in 2022, with initiatives like Walmart Land and Walmart Universe on platforms like Roblox, catering to younger audiences. With the launch of Walmart Realm, the retailer continues to explore virtual worlds and digital commerce opportunities.

Walmart Realm leverages the concept of the metaverse to enhance the e-commerce experience, offering a diverse range of products carefully curated by influencers. Targeted at Gen Z, Walmart Realm features affordable items alongside higher-end products, creating a virtual shopping adventure.

With interactive elements like mini-games and rewards, Walmart Realm combines the excitement of video games with the convenience of online shopping. The platform aims to keep users engaged and provide a unique shopping experience.

As Walmart Realm looks to attract customers, the retailer is partnering with influencers to drive traffic and sales. Through social media promotions and engaging content, Walmart hopes to introduce shoppers to the platform and encourage repeat visits.

Looking ahead, Walmart plans to expand its immersive e-commerce experiences to other platforms like Fortnite and Minecraft, envisioning a future where real-world commerce converges with virtual worlds.