Warner Music Group Expands Metaverse Presence with Rhythm City on Roblox

Fast take:

Warner Music Group has teamed up with GameFan to launch Rhythm City on Roblox.GameFan operates the most important community of video games on Roblox with over 25 million every day sport periods and greater than 115 million hours of engagement per thirty days.Rhythm City blends parts of gaming with music to create a 3D expertise that permits artists and audiences to outline and contextualise their communities.

Warner Music Group has launched a brand new metaverse expertise on Roblox. The worldwide leisure and document manufacturing firm has collaborated with main metaverse gaming and content material producer GameFan to create Rhythm City.

Rhythm City blends parts of gaming with music to create a metaverse expertise that permits artists and audiences to outline and contextualise their communities. This expertise is a part of WMG’s web3 technique to create new methods of engagement for music artists and their followers.

The corporate has already introduced a number of partnerships, which principally deal with non-fungible tokens (NFTs). In December 2022, WMG teamed up with digital style retailer DressX to allow choose WMG artists to design and promote 3D AR digital clothes to followers as NFTs.

The corporate additionally introduced a partnership with the main NFT marketplace OpenSea, giving choose artists dedicated pages to drop NFTs for his or her followers.

Earlier in December 2022, WMG additionally introduced considered one of its largest web3 collaborations after teaming up with LGND.io and Polygon, a Layer 2 Ethereum scaling protocol to launch the LGND Music NFt market.

It’s now increasing its presence in web3 to supply a “first-of-its-kind” music-themed social roleplay expertise within the metaverse. The expertise will even embody digital live shows and mini-music challenges.

Warner Music Group is trying to faucet into GameFan’s expertise and presence on Roblox to speed up the person onboarding course of for its new venture. GameFan boasts over 25 million every day sport periods on Roblox and greater than 115 million hours of engagement per thirty days.

Commenting on the announcement, Oana Ruxandra, Chief Digital Officer & EVP of Enterprise Improvement at WMG said: “WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”

WMG’s exercise on Roblox stretches again a number of years having already introduced a number of of its artists together with Twenty-One Pilots, Why Don’t We, Ava Max, David Guetta, and Royal Blood onto the platform. 

Joe Ferencz, Founder and CEO at Gamefam commented: “We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music. WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we’ve channelled that into production excellence creating a new community for music lovers in the metaverse.”

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