WBD Sports, Infinite Reality metaverse partnership

Warner Bros Discovery Sports and Infinite Reality have partnered to supply a brand new method for audiences to have interaction with their favorite sports activities. With this multi-year settlement, Infinite Reality, a specialist in metaverse engagements, is now Discovery Sports Occasions’ unique metaverse associate.

The organisations will collaborate and launch new avenues for sports activities communities, athletes and types to work together with one another inside distinctive digital environments, particularly developed round upcoming Discovery Sports Occasions properties. As a primary step, Discovery Sports Occasions and Infinite Reality will preview a singular metaverse expertise throughout the upcoming UCI Observe Champions League, the progressive new collection launched final yr to raise observe biking.

The partnership marks the primary time Warner Bros Discovery Sports has harnessed the potential of Web3 know-how for its sports activities properties in Europe by bringing a global occasion expertise to the metaverse.

François Ribeiro, Head of Discovery Sports Occasions, stated: “Warner Bros Discovery Sports’ partnership with Infinite Reality outlines how we plan to embrace the latest innovations and opportunities to deepen the connections between our audiences, owned series and brand partners to discover possibilities for new growth areas around different sports properties. We are excited by the potential to engage new audiences around live sport in different ways, extending the experience beyond the live environment and into even more places where people are interacting and spending time. Over the coming years, by breaking new ground in metaverse experiences around live sports events we will empower fans to engage with sport in new and exciting ways. We see the preview during the UCI Track Champions League as an outstanding opportunity to open new avenues for storytelling and fan engagement, providing key learnings as we look to extend our partnership to other assets of Discovery Sports Events’ portfolio.”

John Acunto, CEO of Infinite Reality, added: “Infinite Reality is thrilled to partner with and provide the metaverse power for such a dynamic, world-class company. This is just the beginning of connecting amazing content with their audiences in unique and immersive ways. We can’t wait to see the fans’ excitement while engaging with UCI Track Champions League and bringing them closer to the sport they love in a totally new and revolutionary way.”

Followers can watch each spherical of the second season of the UCI Observe Champions League on Warner Bros Discovery Sports’ platforms, together with discovery+, Eurosport and GCN+. Spherical one begins November twelfth in Mallorca.