Week at a glance: Metaverse Marketing; Tackling deepfake; OpenAI turmoil; Beauty brands

Metaverse marketing: A rollercoaster ride of interest and revival story

In the ever-evolving landscape of digital marketing, the metaverse emerged as a promising frontier, offering boundless possibilities for immersive and interactive brand experiences.

Metaverse marketing: Creating immersive experiences beyond boundaries

As the metaverse continues to evolve, what strategies or trends should marketers consider to effectively leverage this dynamic platform and stay ahead of the curve in engaging with audiences?

IT minister sets 7-day ultimatum for social media on deepfakes compliance

Minister of State for Electronics and IT, Rajeev Chandrasekhar, announced on Friday that the government is ready to help citizens in filing FIRs against social media platforms for violating IT rules if they are aggrieved by objectionable content, such as deepfakes. The IT ministry issued letters to social media platforms, reminding them of their responsibility to combat misinformation and deepfakes as per Indian law.

Govt readying 4-pillared structure to tackle deepfake menace

Deepfake has emerged as a serious threat to democracy and social institutions across the world. Minister of Railways, Communications and Electronics & IT, Ashwini Vaishnaw, interacted with representatives from academia, industry bodies and social media companies on the need to ensure effective response to deepfake. MeitY will commence an exercise for assessing and drafting necessary regulations to curb the menace of deepfake.

Sam Altman making a comeback as CEO of OpenAI

In a series of fast developments, Sam Altman is making a comeback as the CEO of OpenAI, marking the end of a surprising power struggle that unfolded last week. The San Francisco-based company, known for creating ChatGPT, announced the agreement for Altman’s return, along with the formation of a new initial board.

OpenAI turmoil: Decoding the boardroom drama amid Microsoft’s play for AI supremacy

Silicon Valley is no stranger to seismic shifts, but the recent mayhem at OpenAI has sent shockwaves through the tech Mecca, tossing the industry into an unruly sea of uncertainty. The abrupt firing of Sam Altman, CEO and Co-founder of OpenAI, has not only triggered a storm of speculation about the reasons behind this abrupt decision, but also cast a shadow over the future trajectory of ChatGPT and artificial general intelligence (AGI).

How homegrown beauty brands crafted a bumper festive season this year

The beauty and personal care industry in India has been witnessing significant growth over the years, aided by changing lifestyles and preference as well as growing awareness.

70-hour work week and productivity: Dilemma of the post-pandemic workplace

Infosys Founder Narayana Murthy’s recent statement urging young professionals to work 70 hours a week sparked an impassioned debate across the industry. Murthy’s suggestion has ignited conversations across social media and offline discussions, with varying opinions and perspectives coming to the forefront.

AG Talk: Chaitanya Bhamidipaty on brewing Roastea’s success story

In conversation with Adgully for the regular AG Talk column, Chaitanya Bhamidipaty, Co-Founder, Roastea, speaks about his vision for growing Roastea’s business, the factors that set apart the brand from other bigger players operating in this space, leveraging social media platforms, expansion plans and more.

GenAI has unlocked a new challenge for communications firms: Aniruddha Atul Bhagwat

In PR conversation this week, Aniruddha Atul Bhagwat, Co-Founder & CEO, Ideosphere, speaks at length about the challenges and opportunities that the PR industry is facing with the integration of AI, the advent of GenAI, how Ideosphere is maintaining a client-centric approach, how he envisions the future of Ideosphere, and more.

Rishi Mathur on how Canara HSBC Life has been leveraging inspirational narratives

In conversation with Adgully, Rishi Mathur, Chief Distribution Officer – Alternate Channels & Chief Strategy Officer and Marketing Head at Canara HSBC Life Insurance, speaks about the underlying objectives that have been driving the ‘Depend on Insurance’ series, insights into the social impact of these stories, key elements in the marketing equation for the insurance industry, and more.

GOZOOP HAWK’s Premkumar Iyer on the importance of ORM for brands

In this insightful interview with Adgully, Premkumar Iyer, President, HAWK, a GOZOOP Group Company, delves into the realm of Online Reputation Management (ORM), its evolution and significance in the digital landscape.

Marketers must select the best media partners on iOS: AppsFlyer’s Paul Wright

In this exclusive interview with Adgully, Paul Wright, General Manager – Western Europe and MENAT, AppsFlyer, delves into the intricacies of mobile advertising in the face of Google and Meta’s dominance in Android non-gaming and remarketing. Wright advocates for diversifying ad campaigns.

Ad exodus: Elon Musk’s antisemitic remarks shake X

Concerns over the proliferation of antisemitic content and discussions on the social media platform X have intensified, reaching a critical point with advertisers like Apple Inc. pulling out their ads. Musk, who actively interacts with antisemitic users on X, endorsed a post asserting that Jewish people have a “dialectical hatred” of white individuals, to which he responded, “You have said the actual truth.”

W-Suite: Shreedha Singh, CEO & Co-Founder, T.A.C – The Ayurveda Company

In an exclusive interaction with Adgully, Shreedha Singh, CEO & Co-Founder, T.A.C – The Ayurveda Company, talks about her journey as an entrepreneur, growing diversity in leadership positions, how organisations can effectively encourage and groom women leaders, and more.

Trailblazing entrepreneurship: Assiduus’ voyage of vision and victory

In this exclusive interview, Dr Somdutta Singh, CEO, Assiduus Global, shares her defining moments, the motivation behind becoming an angel investor, and the strategic manoeuvres that led to a multi-million dollar exit at the age of 26.

Start-up Stars: Madhavi Shankar, CEO & Co-founder, SpaceBasic

In an exclusive interview with Adgully, Madhavi Shankar, CEO & Co-founder of SpaceBasic, speaks about her start-up’s journey so far, digitising the non-curriculum life of students in universities, schools and student housing communities, growth plans, and more.

Innocean begins expansion to grow business worldwide

INNOCEAN Worldwide is getting on the top gear to grow its business worldwide. Among many strategies being put into execution, collaboration with meaningful partners is gaining momentum.

Brand value growth falls to 5.7% this year from 16% in 2022: Interbrand

Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the world’s top 100 brands are in a state of stagnation. The rate of growth in the overall brand value of the table slowed sharply after last year’s significant increase – rising 5.7% this year compared to last year’s 16% increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022).