Week at a look: Big-tech & Metaverse; Mother’s Day Special; media automation & AI

Big-tech & Metaverse Part 1 – Will tech giants be the gatekeepers of Metaverse?

‘Snow Crash’, the now-famous 1993 science-fiction novel that coined the time period ‘Metaverse’, talks in regards to the domination of a single enterprise named the International Multimedia Protocols Group. In actual life will we see such an entity (or entities) dominating the metaverse? Will huge tech gamers like Google and Meta turn out to be gatekeepers of metaverse? Or can we count on a collaborative area with interoperability at its core? On this three-part sequence, Adgully makes an attempt to seek out out the solutions to those questions and extra.

Big-tech & Metaverse Part 2 – Are existing laws sufficient or are new ones required?

Final 12 months, the European Union handed The Digital Markets Act, aimed toward regulating the web and enabling smaller gamers to compete with tech giants. EU Competitors Commissioner Margrethe Vestager, who up to now has taken on the Big-Tech with a few high-profile anit-trust fits, stated The Digital Markets Act will set the principles of the sport for corporations that play a task as gatekeepers.

Big-Tech and Metaverse Part 3: An oligopoly in the making?

Meta, Microsoft, and different tech giants are becoming a member of arms for metaverse tech, elevating fears of a doable oligopoly. Epic Video games CEO Tim Sweeney, who has warned towards the prospect of one other on-line oligopoly, is likely one of the ardent proponents of an open metaverse. The Web is open to everybody. Will the metaverse be open to all like an open web?

Mother’s Day Special: Children should see parents as equal partners -Hetal Khalsa

The primary W-Suite – Mother’s Day Special options Hetal Khalsa, Founder & Chief Inventive Officer, PivotRoots. On this particular interplay, Khalsa speaks about how she maintains work-life stability because the mom of a younger daughter, PivotRoots insurance policies to help and empower working moms, coping with ‘mommy guilt’, and way more.

Workplaces must empathise with working moms: Anita Nayyar

In dialog with Adgully, Anita Nayyar, COO – Media Branding & Communications, Patanjali speaks about how she maintains work-life stability as a girl chief and mom, how workplaces have appreciated and helped working moms, and way more.

Being a mother has shaped up my EQ: Poulomi Roy

In dialog with Adgully, Poulomi Roy, CMO, RSH International, speaks about how she maintains work-life stability as a girl chief and mom, how workplaces have appreciated and helped working moms, and way more.

If you make the active choice to work as a mom, it should be done guilt-free: Pooja Pathak

In dialog with Adgully, Pooja Pathak, Co-Founder, Media Mantra & Influsurf Communications, speaks about how she maintains work-life stability as a girl chief and mom, how workplaces are appreciating and empowering working moms, and way more.

In 2023, media automation & AI will significantly drive efficiency & ads: Pooja Baid

In dialog with Adgully, Pooja Baid, CMO, Philips Home Home equipment, talks in regards to the firm’s advertising and marketing methods for this summer time, marketing campaign technique, leveraging conventional media within the digital period, specializing in driving aggressive penetrations, and extra.

In 2023, we expect the live-streaming market to grow stronger: Mansi Jain

In dialog with Adgully, Mansi Jain, Senior Vice President and Common Supervisor, Roposo India, speaks in regards to the progress tendencies within the live-streaming market in 2023, GenZ as creators and shoppers, and extra.

We’re committed to using AI to enhance personalised experiences: Inderpreet Singh

In dialog with Adgully, Inderpreet Singh, Chief Enterprise Officer, OTTplay, speaks in regards to the journey of OTTplay Premium, providing personalised expertise to comsumers, leveraging AI for an enhanced viewer expertise, and way more.

Tic Tac’s journey is one of innovation and adaptation: Zoher Kapuswala

On this interview with Adgully, Zoher Kapuswala, India Advertising and marketing Head – Tic Tac, Ferrero India, talks about Tic Tac’s journey in India, its success within the confectionery market, progressive model campaigns, year-on-year progress, and key focus markets in India. He discusses Tic Tac’s give attention to product innovation, focused advertising and marketing methods, constructing a robust model picture, and leveraging social media platforms and e-commerce partnerships to succeed in shoppers.

Use of tech is great, but not at the cost of losing the human touch: Jagriti Motwani

In dialog with Adgully, Jagriti Motwani, Co-founder and Chief, Cha-Chi, speaks in regards to the methods and imaginative and prescient of Cha-Chi which makes it related within the PR trade, rising tendencies and challenges, the significance of transparency and belief in PR campaigns, and way more.

PR firms will continue to bolster their social media marketing capabilities: Pranav Kumar

In dialog with Adgully, Pranav Kumar, Managing Director, Allison+Companions, speaks in regards to the expertise crunch dealing with the PR trade, how expertise is impacting the PR operations, dealing with disaster conditions within the period of social media, and way more.

D2C brands in India are growing at 40% CAGR: Utsav Malhotra, COO, Noise

In dialog with Adgully, Utsav Malhotra, Chief Working Officer, Noise, speaks at size about key tendencies dominating the D2C trade, how D2C manufacturers in India are rising at a CAGR of 40%, and way more.

Gunjan Arya & Devarshi Shah on why it’s the Roaring 20s all over again for OML

In dialog with Adgully, Gunjan Arya, Chief Government Officer, and OML Leisure Devarshi Shah, Senior VP & Enterprise Head – Branded Content material Division, OML Leisure, converse in size in regards to the marketing campaign, significance of social media consumption for regional content material, how is OML rising its expertise pool in varied states talking varied languages , focus areas for 2023, and extra.

There’s nobody in the country who does denim the way Spykar does: Sanjay Vakharia

In dialog with Adgully, Sanjay Vakharia, CEO, Spykar, talks in regards to the tendencies and advertising and marketing insights for 2023, Spykar’s over 30-year journey in India, ruling the denim market, partaking with Gen Z, and extra.

Yulia Aslamova on DRIM’s plans to revolutionise influencer marketing

On this interview with Adgully, Yulia Aslamova, Head of Asia at DRIM International, shares her insights on the important thing skilled classes realized from their profitable marketing campaign with McDonald’s, the way forward for influencer advertising and marketing, and the way DRIM International is disrupting the trade in India with their progressive and data-driven strategy. She additionally shares her ideas on the potential influence of AI influencers and the corporate’s progress plans for 2023.

How Burger Singh found the right way to market a Western product to Indians

In dialog withAdully, Kabir Jeet Singh, CEO and Founder, Burger Singh, shares the attention-grabbing journey of Burger Singh, creating a distinct segment in a market saturated with American quick meals chains, Indianising a Western product, and way more.

Gifting market pegged to grow from $119 mn in 2019 to $159 mn by 2025: Varun Moolchandani

In dialog with Adgully, Varun Moolchandani, Government Director, Archies, speaks about the important thing tendencies dominating the gifting trade in 2023, utilisation of social media, main give attention to maximising export gross sales, and extra.

Building materials category will witness steady growth & expansion: Yogen Parikh

In dialog with Adgully, Yogen Parikh, Assistant Common Supervisor, Astral Pipes, speaks about how the constructing supplies trade is turning into extra centered on sustainable manufacturing, development in expertise, and extra.