Wendy’s Metaverse Kingdom Grows With ‘Sunrise City’

Wendy’s is extending its virtual realm. Today, the eatery network sent off a new, marked insight in the metaverse called “Sunrise City,” an expansion of the brand’s Wendyverse activation which sent off back in April. The new virtual experience is “a breakfast lover’s playground complete with a breakfast themed obstacle course,” as per an assertion from Wendy’s.

The brand’s full portrayal of Sunrise City — which, similar to the remainder of the Wendyverse, is open through Meta’s Horizon Worlds stage — makes it sound like a mix between a middle age dream novel, an exemplary arcade game, and array of brand showcasing. Guests to the virtual scene will be tested to “reach the top of Wendy’s breakfast castle as teeter tottering bacon bridges and flying biscuits await,” per the brand. Various other virtual experiences will be on offer, including “paragliding on a floating breakfast potato.”

Wendy’s new metaverse enactment is additionally tied straightforwardly into certain impetuses that can take care of IRL. Clients “can snag a free breakfast sandwich via the app with purchase through June 30, which can be claimed online at wendyverse.com,” as per an assertion from the brand.

Wendy’s has been inclining intensely into the metaverse as a space for interfacing with a more youthful crowd, showcasing itself as a future-situated brand, and building networks. Notwithstanding the send off of the Wendyverse, the brand likewise sent off its own game mode called “Food Fight” in the adored web-based computer game Fortnite back in 2019.

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