WEST ELM CREATES A METAVERSE EXPERIENCE FOR HOME DESIGN ON ROBLOX

BROOKLYN, N.Y.–(BUSINESS WIRE)–World design firm, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable house retailer, publicizes the launch of its personal digital world, West Elm Home Design, on Roblox, a worldwide platform bringing 52 million every day customers collectively by way of shared experiences. The primary main specialty house retailer to premiere on Roblox, West Elm’s debut into the metaverse gives a best-in-class digital expertise with high-fidelity design and unprecedented photorealism that may attraction to new and current West Elm followers and design fanatics.

The West Elm Residence Design expertise is comprised of the West Elm Hub and the West Elm Neighborhood. The West Elm Hub includes a furnishings retailer, espresso store and merchandise boutique. Customers can customise their properties with over 150 merchandise, replicated to be almost similar to the bodily items. Within the West Elm Neighborhood, customers can purchase design-forward properties and appoint them with West Elm furnishings, lighting, backyard and ornamental equipment. Customers may accumulate and put on West Elm branded avatar equipment like T-shirts, hats, baggage, and extra.

“We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” stated Williams-Sonoma, Inc., President and Chief Govt Officer, Laura Alber. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.”

Very like actuality, West Elm Residence Design gives Roblox customers the instruments and items to precise their private fashion by creating and adorning their environments for digital residing and socializing. With a dedication to modernism, West Elm created the expertise to have fun this design aesthetic throughout generations. Set amongst this background are playful twists permitting for enjoyable interludes. West Elm Residence Design options design challenges and mini video games, impediment programs, selfie snapping options, and hangouts that reward customers with tokens, prizes and giveaways enhancing natural engagement. Infused with leading edge know-how, decision, and velocity, customers will probably be delighted by the wealthy, multi-dimensional journey putting West Elm Residence Design on the vanguard of what’s new and subsequent on this international platform.

West Elm will proceed to replace the area and product choices reflective of the model’s present assortments. To expertise West Elm Residence Design, please go to: www.roblox.com/westelmhomedesign

ABOUT WEST ELM

Born in Brooklyn in 2002, West Elm is a worldwide design firm devoted to reworking individuals’s lives and areas by way of creativity, fashion, and objective. We create unique, trendy, and inexpensive house decor, and curate a worldwide number of native, ethically sourced, and Truthful Commerce Licensed™ merchandise obtainable on-line and in 100+ shops worldwide. We’re part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable house retailer, and take part in The Key Rewards, a free-to-join loyalty program that gives members unique advantages throughout the fleet of best-in-class manufacturers.

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