What’s scorching within the metaverse for shoppers

Customers participating with metaverse-style digital environments are excited about a variety of industries and actions. Topping the listing of pursuits is music, in response to a brand new examine by Attain 3 Insights, which polled 401 shoppers over the summer season.

The findings clarify a few of the dwell occasions and tie-ins that manufacturers are launching within the metaverse, on platforms like Decentraland and Roblox.

For entrepreneurs nonetheless within the wait-and-see or planning phases of their metaverse debut, this may assist focus the trouble based mostly on the place the curiosity is. Earlier this yr, our personal MarTech survey found that over half of marketers are planning a metaverse activation both within the upcoming yr (25.8%) or within the subsequent 5 years (25.4%).

Dig deeper: How brands are joining the metaverse

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