Yorkshire CCC name Virtua as official metaverse accomplice

The Yorkshire County Cricket Club have marked another organization with Virtua, assigning the innovation firm as their authority metaverse partner.

The bargain, which produces results right away and runs past the flow 2022 season, will see Virtua gain brand perceivability at the English top-level outfit’s Headingley home during both homegrown and global matches.

Virtua and Yorkshire are likewise wanting to work together on new non-fungible token (NFT) assortments, with specific drops to incorporate ‘money can’t purchase’ encounters for fans.

“We’re excited to be partnering with Yorkshire County Cricket Club, discussions are already taking place around what could be our first NFT collection,” said Jawad Ashraf, CEO of Virtua, which has a similar deal with the Williams Formula One team.

“Following Williams Racing, it’s another great partnership for us to explore activity that will transition into our soon-to-launch metaverse.”

Andy Dawson, head working official of Yorkshire CCC, added: “Virtua are the best accomplice to team up with as we hope to take Yorkshire County Cricket Club to the following stage in fan commitment, the metaverse.

“We’ve been interested in exploring NFTs for some time, what they can offer our fans in terms of real-world utility and in the metaverse.”