ZTX and ZEPETO Team up with 88rising’s Head in the Clouds

New York City, NY, May 07, 2024 (GLOBE NEWSWIRE) — ZTX, the Web3 social metaverse platform, and ZEPETO, the top Asian Web2 metaverse platform, have announced a partnership with Head in the Clouds New York Festival from 88rising, a renowned music and media company that promotes Asian talent and culture. This partnership introduces a range of limited digital collectibles for fans and users of both companies.

ZTX and ZEPETO Partner with 88rising

Prior to their shows at Forest Hills Stadium on May 11 and 12, 2024, Head in the Clouds New York will collaborate with ZTX and ZEPETO to offer exclusive limited edition digital collectibles, including festival mascot character CLO and collectibles from the Japanese girl group ATARASHII GAKKO!, who are headlining the festival.

The digital collectibles will be 3D wearables that fans can wear and collect, commemorating the return of Head in the Clouds to New York. These items will be rare and available on both the Web3 ZTX and Web2 ZEPETO platforms. Some items will even unlock VIP tickets to the HITC New York concert. This innovative merger of real-world assets with virtual fashion on multiple metaverse platforms is a groundbreaking development in both physical and digital entertainment. To promote the limited edition sale, ZEPETO launched a UGC campaign on April 29, encouraging users to create content related to 88rising and the partnership.

Alexx, Chief Futurist at ZTX, stated: “We are excited to announce this collaboration, which is groundbreaking in many aspects. This release of cross-platform digital collectibles demonstrates the joint effort of ZEPETO and ZTX to engage wider audiences through top IP. It also showcases 88rising’s forward-thinking approach in expanding the Head in the Clouds New York festival brand into virtual realms, bridging the gap between the physical and digital worlds.”

The VIP passes for the Head In The Clouds New York festival are valued at approximately $400. Details on how to claim VIP tickets will be provided through official ZTX accounts on X and Discord, as well as on official channels of ZEPETO.

This year’s Head In The Clouds New York lineup includes headliners Joji, (G)I-DLE, ILLENIUM B2B DABIN, BIBI, and more. The festival will also feature a variety of Asian vendors like Rokstar Chicken, 5ive Spice, Obao Noodles & BBQ, Gai Chicken & Rice, Silk., Potluck Club, and TabeTomo. For the full artist and vendor lineup, as well as ticketing information, click HERE.

About 88rising

88rising is a global music and media company that showcases Asian talent and culture. With over 200 million followers on social media and 50 billion streams and views, 88rising has had a significant impact on the global music scene.

Media contact:

Robert Penington

Robert@thronepr.com