Gamification-based fan engagement startup LiveLike will start providing crypto fan tokens to its sports activities trade companions by way of its new partnership with Chiliz, the mother or father firm of the Socios fan token platform. LiveLike has grow to be the primary firm to obtain a grant to affix Chiliz Chain 2.0, the brand new blockchain ecosystem provided by the Malta-based firm.

LiveLike has beforehand labored with groups and leagues such because the NBA, Golden State Warriors, NASCAR, and La Liga, in addition to broadcasters similar to Madison Sq. Backyard Networks, Fox Sports activities, Turner Sports activities, Canal+ and Sky Group. Trivia, polls, prediction video games, watch events and leaderboards are among the many options LiveLike integrates into the apps of their companions. Followers earn factors for partaking with the options, and now LiveLike can combine Socios fan tokens to additional help fan loyalty packages.

“We were going to their [Socios’s] partners independently and saying LiveLike will provide you an audience engagement platform to help create communities in your owned and operated apps, it’ll help you engage your fans better, create loyalty programs,” LiveLike CEO Miheer Walavalkar instructed SportTechie. “The fan token is sort of the endpoint of what that journey would have been. So this way, we sort of bring it together and go to partners together.”

Socios has made fan tokens for a few of the world’s largest soccer groups, together with FC Barcelona, Arsenal, Paris Saint-Germain, AC Milan, and Juventus, wherein token homeowners get unique entry to rewards and in-person experiences. LiveLike’s partnership will allow the Socios fan token ecosystem to broaden past the Socios app and instantly into partnered group apps.

“The big value point for a fan token in the future isn’t just going to be determined by the size of the platform, but the entire ecosystem of how many different areas, apps, websites, retailers, outlets — can you plug in this one single digital membership, and accrue benefits from them?” stated Max Rabinovitch, chief technique officer at Socios.

Socios additionally has offers with 27 NBA groups, 26 MLS golf equipment, 14 NFL groups, and 13 NHL groups. Nonetheless, the corporate’s U.S. partnerships up to now have largely been held to advertising and marketing and fan rewards packages that don’t but contain fan tokens.

“[In the U.S.] it’s almost a very binary experience where it’s either a yes or no to team level, league level tokenization,” Rabinovitch stated. “You don’t get to go piecemeal the way we did in Europe where you can go to just Barcelona, you can go to just PSG. You don’t have to ask permission from their respective leagues in order to do something with the team.”

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