AI, metaverses, and NFT communities: What will streetwear look like in Web3 in 2024?

Amid the rollout of holiday-themed virtual stores and Art Basel activations, December has also been a strong month for streetwear in Web3. And with the new year only weeks away, brands are getting a headstart in setting the trends for the emerging tech market in 2024.

Reebok, for example, has joined forces with open metaverse infrastructure provider Futureverse on an AI-metaverse deal, slated to launch early next year. Meanwhile, Sol3mates, the digital-first sneaker label from Chalhoub Group, is planning its next step into the world of physical garments via its first-ever sub-brand.

Born from counterculture like Web3, streetwear is no stranger to disrupting the status quo. With the virtual ecosystem slowly finding steady ground after a rocky start, strategies are evolving, and streetwear brands are looking to be more ready than ever.

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