Altering shopper behaviours and the necessity to rework digitally are steering extra manufacturers away from conventional buyer loyalty membership programmes in direction of adopting new digital-enabled incentives, corresponding to leveraging non-fungible tokens (NFTs). 

Espresso big Starbucks introduced its Odyssey expertise in September. This loyalty program will enable its members to earn and purchase NFTs via actions, corresponding to enjoying interactive video games or taking over enjoyable challenges associated to their information of espresso and Starbucks.  

Starbucks members can even buy restricted version NFTs via a built-in market inside the Odyssey app straight with a bank card without having a crypto pockets or cryptocurrency. Every collectable digital stamp is assigned some extent worth based mostly on how uncommon it’s. The stamps may be purchased or bought amongst members, with possession secured on a blockchain.  

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