COLORSxSTUDIOS and NFT market Zora launch new platform

The brand new initiative, christened ‘Colors Collect’, permits followers to amass and curate their very own shareable musical assortment, opening themselves as much as unique alternatives and supporting artists within the course of.

The primary video drop of the marketing campaign, that includes a efficiency from Nigerian Afrobeats star Rema, is out there here. For one week, followers could have the chance to gather Rema’s ‘Fame’. Rema first carried out ‘Fame’ – an unreleased freestyle – again in 2020 and now has 27 million views on YouTube.

The weekly sequence will proceed with a stacked first season of artists together with fellow Nigerian singer Bryann, British-Nigerian singer and songwriter Bellah, American rapper Erick the Architect, Eritrean-born R&B-soul singer RIMON and Dominican singer and songwriter YEИDRY.

The COLORS music model boasts a YouTube channel with greater than 2.5 billion views, whereas Zora not too long ago launched Zora Community, a brand new chain to scale back charges for creators.

In the meantime, in June final yr, COLORSxSTUDIOS partnered with Spotify to highlight thrilling new expertise throughout the globe. The artists, chosen from Spotify’s RADAR Africa playlist, are featured on the COLORSxSTUDIOS website, the place followers can find out about their tales and the inspiration behind their music.

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