Fantasy sports activities and sports activities betting operator DraftKings has introduced that DJ Steve Aoki is to grow to be the model ambassador for the enterprise’s non-fungible token (NFT) market, DraftKings Market.

Aoki will promote the digital market, with a selected concentrate on DraftKings Reignmakers franchise, a sequence the place customers purchase and commerce NFT participant playing cards for use in fantasy sports-style contests, the place gamers compete towards one another for money prizes.

Aoki will cooperate on and promote digital collectibles within the DraftKings Market, with Aoki’s first group of merchandise, Aoki 2022 All-Star Entry Go, set to be launched on 14 September.

DraftKings co-founder Matt Kalish commented on the announcement:

 “Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family.”

“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”

Aoki added: “I am excited to be working with DraftKings to build out the next generation of fantasy sports. Through Reignmakers Football, DraftKings customers can have ownership of their rosters in an innovative way that Web3 can provide.”

DraftKings launched its NFT market in August 2021, initially that includes merchandise involving celebrities equivalent to Wayne Gretzky, Tony Hawk, Naomi Osaka and Tiger Woods. The worldwide NFT market suffered in 2022, as a part of the 12 months’s wider decline in cryptocurrency costs.

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