New York, New York, Sept. 13, 2022 (GLOBE NEWSWIRE) — Sunday night time, Tommy Hilfiger’s Official New York Trend Week (NYFW) occasion featured an activation that allowed friends to mint a free NFT on web site with new app-based, Web3 leisure launchpad Rove. For the first-time ever at a Trend Week occasion, all 1,200 friends, which included Kate Moss, Shawn Mendes, Kourtnery Kardashian, Kris Jenner, Travis Barker, and extra, had the chance to obtain an unique ‘Tommy Factory’ NFT, which contains a shifting picture of Tommy Hilfiger taking a Polaroid in traditional Warhol color-blocked model, seamlessly.

The attendees had been in a position to contact their cell phone to an NFC sticker – a tag used to substantiate the authentication of the bodily merchandise it is hooked up to – which was built-in into the design on the partitions of the present courtesy of Cupcake Protocol. Then, they might mint the Rove NFT on to their newly created cellular pockets. All friends, no matter their prior expertise with blockchain know-how and regardless of the night’s wet skies, had been in a position to mint the NFT in beneath a minute, just by tapping their telephone. Hilfiger’s present proves the mannequin for a way main manufacturers can companion with Rove to merge their bodily and digital worlds and attain their viewers in a brand new manner. 

Hilfiger’s style present in Brooklyn was designed as a recreation of Andy Warhol’s manufacturing unit to create a style playground often called “Tommy Factory.” Hilfiger’s wet runway celebrated New York Metropolis’s inventive spirit whereas additionally profiling the model’s “Futuremakers” in its upcoming Fall 2022 marketing campaign. The NYFW present featured a constructed world that blends the bodily and digital landscapes of NYC whereas the supporting marketing campaign highlights Warhol’s distinctive “collision of people and subcultures.” The marketing campaign options famous faces comparable to supermodel Kate Moss alongside her daughter Lila Moss, musicians Jon Batiste and Travis Barker, actor Anthony Ramos, tattoo artist Steve Wiebe, road artist Mr. Brainwash, and iconic drag queen Woman Bunny.

The ‘Tommy Factory’ NYFW showcase came about on September 11, 2022 on the Skyline Drive-In in Brooklyn and included a “See Now, Buy Now” digital shopper activation. The expertise was additionally live-streamed through the Tommy Play expertise on Roblox and the model’s web site.

“The Tommy Manufacturing unit Fall ‘22 Runway Show was a multiverse experience. With Rove, we created the Tommy Factory NFT which all guests could receive through their phones in under a minute. I look forward to exploring web3 integration with the brand further.”  — Tommy Hilfiger 

Rove is focused on the next evolution of NFTs and web3 entertainment products by bringing real utility into a space previously dominated by speculation and overhype. By partnering with Cupcake Protocol for NFT minting experiences at live events, Rove is able to gift or sell NFTs to fans at virtually any event through a streamlined minting process. 

Cupcake helps new-to-crypto users create a digital asset wallet and mint their first NFT in less than a minute, without fumbling through clunky onboarding processes or paying high fees.

Rove funnels web3 activations from all different entertainment verticals into one collaborative ecosystem – from music to film, from fashion to sports, and more – where there is shared value for all. All Rove NFTs will have ongoing, cross-platform utility within the Rove World app, where NFTs and tickets can be staked to earn yield, special perks, rewards, access to exclusive events, and early access to upcoming product launches. 

Rove has been building on the Solana blockchain for over a year, and is ready to launch the Rove World app to a global audience on the App Store and Google Play on October 15th, 2022.


Rove is an entertainment launchpad that provides a seamless and engaging platform for brands, creators, and artists to launch web3 products and experiences. Bridging the physical and digital worlds by bringing together blockchain-ticketing technology and curated NFT launches, Rove is a one-stop shop for fans to gain access, perks and rewards for engaging with their favorite brands. Rove acts as a gateway for a global audience to participate in web3 with an intuitive mobile experience that emphasizes speed, security, accessibility, and credit card payment integration.


For more information visit, or follow on twitter and instagram at @roveworld_x



Cupcake is closing the gap between the physical and digital worlds through blockchain-based ownership, attendance, and loyalty for brands, artists, and creators. Cupcake’s safe NFC tags, often called Sprinkles, are paired with battle-tested sensible contracts to ship distinctive on-line/offline experiences together with proof of attendance, certificates of authenticity, proof of possession, dwell experiences, and extra. New-to-crypto customers can create a digital asset pockets and mint their first NFT in lower than a minute, with out fumbling by way of clunky onboarding processes or paying excessive charges. 

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