Futabasha Partners with SBINFT to Boost Brand Marketing Campaigns with NFTs
Quick take:
The campaign leverages SBINFT’s “SBINFT Mits” marketing platform to distribute NFTs and conduct giveaways without Futabasha collecting personal information.
Futabasha will use the “SBINFT Mits’” marketing platform to create a campaign website and run the lottery for giveaways.
All participants will receive a commemorative NFT with winners receiving a signed book and or a newly drawn coloured paper.
Futabasha, the Japanese publisher of a wide range of entertainment magazines has partnered with SBI Group subsidiary SBINFT’s comprehensive NFT management support service “SBINFT Mits” to launch a Web3 marketing campaign platform for brands.
The collaboration will help brands distribute NFTs and conduct giveaway campaigns without Futabasha collecting personal information.
To kick off the partnership, the popular horse racing manga “Umanari 1 Furlong Theater ” is headlining the partnership with a special NFT giveaway campaign for fans.
According to the announcement, the companies believe that the campaign will unlock the potential of NFTs and “SBINFT Mits” for both fan engagement and secure gift distribution.
Futabasha will use the “SBINFT Mits’” marketing platform to create a campaign website and run the lottery for giveaways, with all participants in the “Umanari 1 Furlong Theater ” special NFT giveaway receiving a commemorative NFT.
Of the lottery winners, 200 will receive a signed book by author Miho Yoshida while one lucky winner will receive a newly drawn coloured paper. Deliveries will be done without requiring any personal information, the companies said.
The campaign begins on April 27 through May 12 and is open to everyone to participate. All they need to do is register an account with SBINFT Mits, apply via a company URL (https://sbinft-mits.com) and share their thoughts on “Umanari 1 Furlong Theater” on X (formerly Twitter).
The partnership is seen as a win-win-win scenario for all parties with a fresh avenue to connect with fans, distribute NFTs, and run giveaways effortlessly while SBINFT benefits by showcasing the capabilities of “SBINFT Mits” and driving wider adoption, the companies stated in a press release shared with NFTgators. “Fans win too, receiving a limited edition NFT and the chance to snag exclusive prizes.”
The companies view this partnership as a gateway for “groundbreaking” marketing campaigns driven by NFTs and Web3 technology.
Commenting on the announcement, Jangdeok Ko, CEO OF SBINFT said in a statement: “We are very pleased that our “SBINFT Mits” has enabled Futabasha to create co-creation marketing with fans using NFT. We believe that this initiative will be a very rare example in the world by delivering actual products to fans without obtaining their personal information using our marketing platform SBINFT Mits.”
Ko believes that the collaboration will pave the way for a new era of digital marketing using NFTs whilst also advocating for a wider adoption of NFT technology in society.
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