HK Palace Museum launches NFT giveaway marketing campaign to commemorate one hundredth day of opening

The Hong Kong Palace Museum (HKPM) has launched a NFT giveaway marketing campaign to commemorate the opening of the museum for 100 days and to advertise the appreciation of Chinese language tradition by modern applied sciences.

Since its opening on 3 July, the museum has welcomed 500,000 guests inside 4 months, based on the discharge. Sponsored by Animoca Manufacturers and its invested firm NFT First Social Pockets DTTD, the HKPM will give away a complete of 1,000 commemorative NFTs to guests, that are based mostly on the pictures of specifically designed tickets, every in a novel color scheme.

Patrons of any admission tickets who bought by way of the West Kowloon Cultural District’s (WKCD) ticketing platforms (i.e. HKPM web site, WKCD web site, WKCD cellular app and Cityline web site) for admission to HKPM from 2 July to 25 October 2022 are invited to register for the Commemorative NFT. Registration interval might be from 15 to twenty November 2022. The primary 1,000 eligible registrations with the required data offered will obtain the NFT on a primary come, first served foundation.

Louis Ng, director of HKPM welcomed the five hundred,000th customer on the museum’s entrance and offered her with a free one-year HKPM mates membership, a commemorative NFT of a specifically designed ticket, and different souvenirs.

“We’re thrilled to rejoice the milestone of receiving 500,000 guests inside 4 months after the museum’s opening. The outstanding variety of guests and their size of keep within the museum exhibit the neighborhood’s ardour and help for the Palace Museum tradition,” Ng mentioned

“We want to specific our heartfelt gratitude to the neighborhood and can proceed to current modern, multi-faceted, and high-quality exhibitions. We stay up for welcoming vacationers from Mainland China and the remainder of the world to the Museum, selling to them the splendour of Chinese language tradition and fostering cultural alternate amongst world civilisations,” Ng added. 

NFTs giveaway marketing campaign is a brand new advertising technique amoung manufacturers and authority. Again in March 2021, Hotel chain JEN by Shangri-La  unveiled a giveaway of a NFT art piece featuring Bruce Lee and inspired shoppers to take part within the giveaway by tagging a pal and following its Instagram web page. The giveaway marketing campaign coated eight cities the place JEN has a presence in together with Hong Kong, Beijing, Singapore, Manila, Penang, Johor, Shenyang and Maldives.

Associated articles:

HK Palace Museum joins charitable foundations for Chinese cultural experiences
Bank of China HK dishes out sponsorship support for HK Palace Museum to promote Chinese culture

Source link
#Palace #Museum #launches #NFT #giveaway #marketing campaign #commemorate #one hundredth #day #opening