Itheum Enables Tokenized Fan Memberships at WSB Dubai Finals

Itheum, an innovative provider of Web3 data infrastructure, is making strides in real-world adoption with its recent deployment at the World Supremacy Battleground (WSB), renowned as one of the most prestigious international street dance competitions. For the first time during WSB’s 2025 global finals in Dubai, dancers are offering fan memberships through Data NFTs, facilitated by Itheum’s advanced backend and integrated via the Sigma platform.

This represents a significant milestone in enhancing fan engagement and creator monetization — a tangible application of blockchain technology in live entertainment that provides value beyond mere speculation.

Sigma as the Fan-Artist Engagement Platform

Designed for creators seeking to engage more actively with their audience, Sigma utilizes Itheum’s infrastructure to offer fan memberships as Data NFTs — digital passes that grant fans access to exclusive content and perks, fully owned and controlled by the fans themselves.

For WSB performers, this means new monetization opportunities beyond the stage, transforming their audience into active supporters who share a stake in their success. For fans, it fosters a novel way to connect — not just by observing performances, but by being integral to a community that evolves together.

WSB’s Web3 Integration

Having established itself as a premier platform for elite street dancers for over two decades, WSB is now partnering with Sigma and adopting Itheum’s infrastructure for the 2025 finals, positioning itself as one of the early adopters of Web3 technology within a major global competition.

Fans can now purchase Data NFTs, enabling them to support their favorite dancers, unlock exclusive content, and access real-world perks — all made possible through blockchain technology.

Fan Memberships as Data NFTs – New Incentive Model

In addition to exclusive access, WSB’s “Inner Circle” fan memberships incorporate a revenue-sharing raffle, powered by the smart infrastructure of Itheum and Sigma.

Each Inner Circle membership NFT serves as a raffle ticket, with 10% of total NFT revenue raffled weekly to 10 fortunate fans, creating a continuous incentive to support and promote artists.

This model enhances the excitement and fairness of the fan experience, where promoting an artist not only showcases support but can also yield rewards.

Itheum as Core Infrastructure

At the center of this initiative is Itheum, a protocol crafted to empower decentralized data ownership and monetization. Serving as the infrastructure layer behind Sigma, Itheum manages the entire lifecycle of data tokenization — from licensing and access control to decentralized delivery and streaming via its broker node network.

Itheum’s distinction lies in its emphasis on data as a high-value asset — not just for corporations and institutions, but also for individual creators, artists, and performers. By transforming fan memberships into verifiable, tradable digital assets, Itheum fosters ownership-based economies that benefit both creators and their communities.

Vision for the Future

Itheum’s presence at WSB is merely the beginning. It demonstrates that real-world entertainment events can leverage blockchain not as a novelty but as a fundamental infrastructure for fan engagement, data ownership, and creator empowerment.

This model is scalable:

• Musicians can provide revenue-linked memberships
• Sports communities can reward superfans
• Content creators can cultivate long-term economies around their most devoted audiences

With Itheum enabling platforms like Sigma, these capabilities are readily available, supported by decentralized infrastructure that guarantees ownership, security, and transparency at every level.

As fan culture evolves, so too must the technology that underpins it. With Itheum powering platforms like Sigma and global events such as WSB embracing the future of data ownership, we are entering a new era of creator economies — where data equates to value, and value is shared.

Itheum is not merely constructing tools; it’s creating the framework for the next generation of creator-led platforms — where communities are rewarded, data is honored, and success is communal.

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