Naver Pay and ShardLab Bring NFT-Based Ticketing to South Korea’s Leading Conference Through Chainwire
Seoul, South, Korea, November 20th, 2024, Chainwire
Hashed and its technology arm, ShardLab, have partnered with Naver Pay, one of South Korea’s most widely used mobile payment services, to integrate NFT-based ticketing technology.
At Naver’s annual technology conference, DAN24, the collaboration resulted in over 20,867 NFTs issued and 8,849 transactions processed during the two-day event. With 6,000 attendees, this initiative became one of South Korea’s largest deployments of NFTs for real-world and event-based applications.
During the conference, these digital assets were seamlessly integrated into the Naver Pay wallet, allowing attendees to use them for admission, activity verification, and prize entry. This integration of NFTs into a popular payment system used by millions showcases a practical use case bridging Web2 and Web3 technologies for mainstream audiences, paving the way for broader applications in events, concerts, and large-scale activities.
The integration utilizes ShardLab’s proprietary NFT technology, including airdrop APIs and smart contracts, to offer a user-friendly solution. Attendees at the event were able to access their NFT tickets directly within their existing Naver Pay accounts, simplifying the process and removing adoption barriers typically associated with blockchain applications.
“This collaboration with Naver Pay represents a significant step in incorporating Web3 technology into everyday digital experiences,” explained Simon Kim, CEO of Hashed. “By providing technical guidance and fostering collaborations with Web2 companies, we aim to accelerate the development of user-friendly Web3 infrastructure.”
The use of NFT-based tickets at DAN24 provided attendees with proof of attendance and streamlined authentication for various conference activities, showcasing the practicality of blockchain-based solutions to enhance user experience without the need for extensive technical knowledge or new tools.
The collaboration between Hashed, ShardLab, and Naver Pay is set to expand into additional use cases, further supporting the adoption of blockchain technology across industries.
About Hashed
Hashed, founded in 2017, is a venture capital firm focusing on blockchain projects, conducting extensive investments and research in startups and decentralized projects worldwide. With a global presence in major cities like Seoul, San Francisco, Singapore, and Bengaluru, India, Hashed has made early-stage investments in innovative blockchain startups such as Story Protocol, CryptoQuant, and dYdX.
Instead of operating as a traditional venture capital firm, Hashed acts as a ‘second team’ to its portfolio companies, offering hands-on business development support to help them connect with the global Web3 ecosystem and accelerate growth.
About ShardLab
ShardLab is the innovation arm of Hashed, a prominent global Web3 venture capital firm based in Asia. Under the strategic partnership between Hashed and SCBX, ShardLab engages in various innovative activities, including Web3 R&D, venture building, and ecosystem development. The firm’s vision extends to promoting mass adoption of Web3 in Southeast Asia, making technology accessible, and empowering communities in the digital frontier.
About Naver Pay
Naver Pay is a fintech service provided by Naver Financial, a subsidiary of Naver, South Korea’s largest IT and search engine service. It enables users to make simple payments through pre-registered methods like bank accounts, debit cards, or credit cards.
Naver collaborates with e-commerce sellers of all sizes to integrate Naver Pay on their websites, promoting it as a way to enhance convenience and accessibility for users.
ContactCommunity LeadWooster HanHashedwooster@hashed.com
This article was originally published on Chainwire
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