NFL Rivals’ in-app marketplace sees 45% increase in NFT trading volume

With five million downloads in total, and one year on since the launch of NFL Rivals’ in-game marketplace, Mythical Games has released some numbers about its impact on monetization. 

Overall, the conclusion is that the integrated marketplace has boosted activity. As players gained the ability to trade their in-game characters from within the app, the percentage of players making a transaction increased by 25%, and the transaction volume by 45% per daily active user. 

In addition, as players became more confident and experienced using the in-app marketplace, some moved onto the web-based marketplace. As such, the in-game marketplace worked as advertising for the web shop. This makes sense, as the web marketplace is a better place to trade due to better price liquidity and lower transaction fees – no Apple and Google tax.

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