NFT Craze Brings Opportunity For Big Brands and Local Startups Alike

Following a series of seed speculation before the end of last year, Atlanta-based GigLabs has been caught up with assisting more family with naming brands enter the developing NFT space.

The latest is the Atlanta Hawks, which declared for the current week the send off of a “Harry The Hawk” NFT collection. 

While 40 hand-drawn NFTs of the cherished Hawks’ mascot will be accessible, the group’s overseer of advancement Jen Choi sees this as a “new fan engagement lever.”

“We’ve all seen NFTs as one of the hottest trends in technology in the brand space,” Choi told Hypepotamus. “This is for fans who love to draw in with the Hawks. It isn’t really about involving these NFTs as a speculation vehicle, yet rather as a tomfoolery Hawks collectible. 

On top of the advanced responsibility for work of art, a portion of the NFTs will open different loot things or select face to face encounters. The assortment will be available to be purchased the seven day stretch of March 14. 

For GigLabs fellow benefactor Jon Parise, sport is a characteristic fit for the NFT space. “Sports fans are kind of used to collecting and trading things like baseball cards. But it’s not just about collecting a Mickey Mantle rookie card, they also save mementos, ticket stubs, and programs from events. People might not be really sure what [NFTs] are all about…but when it’s something your favorite team is offering, it is easier to understand.” 

The Hawks join a developing rundown of significant Georgia associations, as UGA football and CNN, utilizing GigLabs’ platform.

NFTs may be the most recent blockchain-related moving point, yet they substantially affect conventional expressions verticals. Ongoing information shows that the NFT craftsmanship market hit $41 billion in 2021 and could before long overshadowing the enter artistic work market.

The association between the Hawks and GigLabs features the developing Atlanta NFT and Web3 people group. In the initial two months of 2022, occasions like NFTATL,  ATL.NFT, and Meetup bunches like Babylon Web3 united as much as 80-200 individuals every night for conversations about the space. 

Thanks to the Braves and the Bulldogs, there is no question force around the convergence of sports and NFTs. In any case, for Jeremiah Long, local area director at NFTATL.io, Atlanta’s specialty scene could assist with making the city a capital for NFT creation and ability moving forward. 

“There is something special happening in Atlanta’s creative Web3 community. Because of Atlanta’s unique mix of film, music, tech, and art culture, I see Atlanta taking a leadership role in the NFT Community. Filmmakers will use NFTs to fund their features, legendary Atlanta music artists are launching NFT based music to protect and share their IP with fans, Atlanta Black Tech along with Georgia Tech and Atlanta Tech Village are incubating the next innovations, and finally the art of Atlanta. Artists in Atlanta tell stories great and small and we will see previously unknown Black and Brown artists emerge from Atlanta’s NFT Art scene,” Long said.

That nearby NFT people group, as a general rule, has two major issues to handle as NFTs gain more extensive footing: how to make NFTs earth manageable and how to keep con artists out of the Web3 space. “It is also important for consumers to go slowly and carefully review each decision in Web3, because as we say, “there are no refunds on the blockchain,” added Long. 

Local new businesses and pioneers taking care of on those issues could assist with advancing concrete Atlanta’s part in this arising innovation down the road.

, 2022-03-08 17:13:56

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