NFTs Are Sweetening a Digital World
As more games groups become submerged in the business and utilization of non-fungible tokens (NFTs), SportTechie talked with Sweet CEO and originator Tom Mizzone to find how Sweet is laying down a good foundation for itself in the commercial center. Sweet is working with sports groups and brands to assist with making novel client experiences.
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What prompted the production of Sweet? “The original vision was providing value to consumers for the engagement they do on behalf of teams and musicians and brands they love. It quickly morphed into this opportunity with digital collectibles and allowing and enabling teams—we work with NBA teams and hockey teams like the Blackhawks, Knicks, Cavs, and Formula One groups like Red Bull Racing and McLaren Racing– to create digital collectibles and market those to their consumers and find engaging experiences.”
How in all actuality does Sweet work? “Brands, groups, associations come to Sweet, and we assist them with taking their substance and their IP and transform it into advanced collectibles, memorabilia, exchanging cards, gamified parts that buyers can claim and store in a blockchain wallet. We use blockchain innovation to approve the validness of a piece of computerized craftsmanship or advanced media. That could be a video second from a hockey game. It very well may be from McLaren. For instance, we took a Formula One vehicle and we took advantage of it into 22 3D parts. We assist these brands with taking these to showcase. Customers have this liking for their groups and their brands, and they love to gather. It
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