OpenSea Unveils OS2 Platform as NFT Popularity Rises

The non-fungible token (NFT) marketplace OpenSea has officially launched its new platform, OS2, marking the end of its beta phase.

The company announced that the updated platform facilitates complete token trading across 14 blockchains, including support for fungible tokens on Solana. Additionally, it introduces tools designed to improve crosschain functionality. These developments represent a shift for OpenSea, positioning it as a more holistic platform beyond just NFTs.

OpenSea’s chief marketing officer, Adam Hollander, shared with Cointelegraph that the platform has always envisioned a more expansive concept where everything on-chain should be liquid and easily discoverable in one centralized location.

“With OS2, a collector can mint an NFT on Solana, exchange a gaming token on Ronin, and purchase a memecoin that was just launched, all through a single wallet interface,” Hollander explained. “Users previously had to manage multiple DApps and bridges; we’ve streamlined that process.”

Marketplace, OpenSea Source: OpenSea

OpenSea executive notes departure of NFT tourists while true users remain

In spite of a general market slowdown, OpenSea is witnessing encouraging signs of user retention and growth. Hollander emphasized to Cointelegraph that while trading volumes have decreased since their peak in 2021 and 2022, the number of unique weekly collectors on OpenSea has surged by 40% since January. He added:

“This indicates that the tourists have exited, but the genuine users have remained, and they are engaging with more chains than ever before.”

OpenSea’s data reflects a wider trend occurring among NFT buyers. The number of unique NFT buyers climbed to 936,000 in May, representing a 50% increase from April’s 622,000. Additionally, May experienced the first increase in monthly NFT trading volumes in 2025 after a five-month decline.

Hollander remarked to Cointelegraph that there remains “real power” in verifiable digital ownership. “Once you prove your ownership on-chain, entire industries can flourish,” he noted, highlighting the growing momentum of real-world assets (RWAs).

From April 15–22, sales of NFTs on the RWA marketplace Courtyard, a platform leveraging NFTs to tokenize physical trading cards, totaled a volume of $20.7 million. This surge enabled Polygon to surpass Ethereum in weekly NFT sales.

“New technology often starts with a narrow application and then evolves into far more impactful uses,” Hollander stated.

NFT business viability hinges on utility

Even though the market is currently down from its peak, the NFT sector can still yield profitability for teams employing effective strategies, Hollander mentioned to Cointelegraph.

“Profitability gravitates toward businesses that consistently add genuine utility and options for users. That’s why we continue to be the hub for NFTs and are investing in new avenues like cross-chain token trading,” Hollander emphasized.

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